Belgian Beverages is a purchasing association for beverage traders. The CV has 36 drinks retailers and 57 drinks shops across the country. The organisation concludes agreements with suppliers for the benefit of its associates. It also takes care of the direct import of (sparkling) wines, champagnes and port.

To enhance their digital presence and improve customer interaction, BelBev partnered with us to implement a customized Odoo platform. This project focused on modernising their website, offering new functionalities for their members and optimising internal processes.

The Solution: a tailored Odoo platform. Our collaboration with BelBev resulted in a series of innovative solutions that significantly increased customer focus and operational efficiency:

1. A Renewed Website with Secure Member Environment. The new website is designed to provide an intuitive and professional look and feel, with a secure portal specifically for members. This portal provides access to exclusive content, such as promotions and legal documents. It also allows members to place orders online from now on.
2. Monthly Contest. To increase their customers' engagement, a monthly contest module has been developed. This functionality encourages interaction and strengthens members' brand loyalty.
3. Publication of Promotional Leaflets. Using the new website, promotional leaflets can be easily published and shared. These leaflets provide up-to-date information on promotions and offers.
4. CRM for Contact Management. In the back-end, BelBev uses Odoo's CRM application to manage their contacts efficiently. From customer information to communication history, everything is conveniently organised, allowing the sales and marketing team to work in a more focused way.

Results and Impact. The implementation of Odoo has enabled BelBev to better serve their customers and streamline internal processes. The secure member portal reinforces customer trust while the new features, such as monthly contests and promotional publications, foster dynamic engagement. Thanks to the CRM solution, employees now have a better overview and can respond more effectively to customer needs.

BelBev has thus taken an important step in their digital transformation, resulting in a modern platform that promotes both customer satisfaction and internal efficiency.

Want to know more? Contact us to find out how we can support your business with innovative solutions.